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Moskovskaya is one of the oldest vodka brands, born in 1894 when the Russian Empire defined the Russian Vodka Imperial quality standard and ordered to build vodka production facilities across the empire.
Moskovskaya boasts over 100 years of vodka making tradition – ever since 1900 to this day, it is made in a production plant in Riga.
Due to its exceptional quality Moskovskaya enjoys popularity as a mainstream vodka around the world.
Production of Moskovskaya vodka is restored in USSR and its recipe keeps improving over time.
In 1938 M. Kucherov's recipe earns the designation ""Osobaya"" (Russian for ""special""). To this day, Moskovskaya is produced using this improved recipe, and the word ""Osobaya"" is still stamped on each bottle.
Moskovskaya stays true to its traditional minimalist approach to vodka production, rejecting trends and ensuring that every bottle of Moskovskaya vodka is of the same outstanding quality.
After the fall of the Soviet Union many countries regain their independence, lives change, families and friends are reunited... and new business opportunities open to Moskovskaya.
Business development accelerates in the new millennium, unlocking fresh opportunities to build strong market positions outside the former Soviet Union. The world needs to experience quality Russian vodka!"
Moskovskaya goes through a major visual makeover – the brand reaches out to a modern consumer while staying true to its authentic roots, increasing brand recognition even further.
The first ever product line extension is introduced. Moskovskaya Silver – superior vodka enhanced with silver purification technology and filtered 4 times ensuring the most pristine taste and smoothness.
Branding is improved even further, and not only the appearance of it: Moskovskaya launches a new communication campaign – bold and fun, yet true to its 100 years of vodka making traditions.
MOSKOVSKAYA TAPS INTO PINK TREND WITH NEW PINK VODKA and launches the first pink vodka globally. Its unique taste profile is mild and refreshing thanks to raspberries, fresh lime and a touch of the juniper.
Currently available in more than 60 markets, Moskovskaya is credible Russian-quality vodka loved all around the world.