Amber Beverage Group’s announcement on Moskovskaya Vodka – a 100% European brand
Due to the brand’s name, the true provenance of Moskovskaya Vodka may surprise people. Moskovskaya is one of the world’s great heritage vodkas and is produced by Amber Beverage Group in its Latvian distillery established in 1900 – Latvijas balzams .
Within the first 48 hours of the Russian incursion into Ukraine, Moskovskaya Vodka’s brand owner was one of the first global businesses to announce and offer support to the people of Ukraine. As a company, we stand for peace, community, democracy, and solidarity. We strongly denounce recent military actions in Ukraine, and we stand shoulder to shoulder with the people of this nation. As stated on Saturday, military action in Ukraine is unacceptable for us and we are forging opportunities to give aid to our near neighbours and people affected by this action in Ukraine.
1. As previously, Moskovskaya Vodka will continue to be produced in Latvia, a European Union and NATO member. It is made by the leading producer of alcoholic beverages in the Baltic States – Latvijas balzams, based in Riga, Latvia.
2. The company is not sourcing any ingredients or materials from Russia for the production of Moskovskaya Vodka. All materials needed for Moskovskaya Vodka production are sourced only from European countries.
3. The Moskovskaya brand management team will provide communication tools, including a FAQ sheet, for partners to allow clear and transparent messaging for customers and consumers. The Moskovskaya brand management team will be pleased to meet with partners to agree on the next steps.
The Moskovskaya Vodka brand is preparing special communication tools expressing our brand position to consumers and calling for peace and freedom. These tools comprise a limited edition product, POS materials, and digital assets, which will be released to reinforce this message. The management team is doing all that is possible to create strong logistics and execution, enabling local adaptations of the materials within a globally consistent structure.
If you have any other questions that are not answered in the FAQ sheet provided, please use our digital hotline by writing to firstname.lastname@example.org.
We hope and pray for peace.